2008 Advertising in Pharmacological Reviews
Presenting papers generally invited by the Editor and written to command the attention and
respect of experts in the field as well as nonspecialists, ASPET's quarterly review journal is
among the top five pharmacology publications. Researchers return to this journal again and again for clear, concise
overviews that examine methods, results, and conclusions and challenge accepted concepts where
warranted. IUPHAR Receptor Nomenclature Reports are premiered in Pharmacological Reviews. This
must-read journal provides great exposure for advertisers, both in print and on the Web.
PLACEMENT POLICY FOR ADVERTISING
All print advertising precedes and follows editorial section. Web banners for the online journal rotate throughout the stie. eTOC sponsorships are at the top of the email message.
PRINT CIRCULATION (2007)
US Print: 670 subscribers
US Online: 2,430 subscribers
Foreign Print: 300 subcribers
Foreign Online: 830 subscribers
ONLINE STATISTICS:
| Web hits (avg. per month): | 316,223 |
| eTOC Registered Users: | 4,054 |
CLOSING DATES
Pharmacological Reviews is published March, June, September, and December. Issues close 35 working days before the issue month.
ONLINE ADVERTISING--New and Expanded Opportunities
The electronic version of Pharmacological Reviews, receives over 316,000 hits per month. Choose from four advertising options:
TOC Package
NEW!!
Tables of contents of each issues are emailed to registered individuals. Sponsor one of these alerts and the corresponding TOC page on the journal site. Your banner ad will appear on the eTOC email and your online display ad will appear on the TOC page for the chosen issue. Add a full-page, 4-color, opposite TOC ad in the print edition for full TOC coverage!
eTOC Bottom
Place up to 4 lines of text and a link to your website at the bottom of the eTOC alerts. Add a logo for extra impact!
Banner Ads
Larger Size!
Our banner ads have doubled in size! Your 468 x 60 pixel .gif with link to your website will rotate throughout the journal site including homepage, search pages, and articles pages.
Inline/Premium Ads
This option includes the banner PLUS hyperlinks at references to your company name in the text of the articles. This option allows you to be literally at the readers’ fingertips when and where your products are specified.
| 1 month | 3 months | 6 months | 12 months | CPM/V* |
| Banner rates: | $530 | $1,272 | $2,226 | $3,816 | $1.68 |
| Premium Rates | $769 | $1,844 | $3,228 | $5,533 | $2.43 |
TOC Package**: | $1,000/issue | | | | $0.10 |
| eTOC Bottom: | $325/issue | Add logo for $100 | | | $0.08
|
*CMP/V = Banner and Premium CPMs are cost per thousand hits. TOC CPVs are cost per view based on registered users and TOC views.
**Get complete TOC coverage with a 4-color, full-page opposite the TOC in the print issue for an additional $975--- a 50% discount!
PRINT RATES
Black and White Rates
(Effective January - December 2008)
| Frequency | Full page | 1/2 page | 1/4 page |
|---|
| 1 time | $685 | $470 | $345 |
|---|
| 3 times | $650 | $435 | $320 |
|---|
| 6 times | $630 | $420 | $310 |
|---|
| 12 times | $580 | $395 | $290 |
|---|
| 24 times | $495 | $335 | $245 |
|---|
Color Rates (Print)
| Standard color per page | $415 |
| Matched color per page | $495 |
| 3-color & 4-color per page | $1,095 |
Composition Charges
| 1 page | $225 |
| 1/2 page | $125 |
| 1/4 page | $100 |
Premium Position Rates (noncancellable)
- 2nd cover: 25% premium
- Opposite TOC1: 25% premium
- 3rd cover: 15% premium
- 4th cover: 40% premium
- All others: 10% premium
Multiple Journal Discounts
Frequency discounts apply across all AdNet publications.
Special Positioning
Publisher will not guarantee any specific placement in print journal (right-hand page, far forward, etc.) unless the position premium was provided for in the contract.
Agency Commission
15%. In-house agency requests will not be honored. Color charges and position charges are commissionable.
MECHANICAL REQUIREMENTS
Print Unit Sizes
| Nonbleed |
| Bleed |
|---|
| Width |
| Height |
| Width |
| Height |
|---|
| Full Page | 7" | x | 10" |
| 8 5/8" | x | 11 1/4" |
|---|
| 1/2 Page H | 7" | x | 5" |
| 8 5/8" | x | 5 1/2" |
|---|
| 1/2 Page V | 3 1/2" | x | 10" |
| 4 1/4" | x | 11 1/8" |
|---|
| 1/4 Page | 3 1/2" | x | 5" |
| --- | x | --- |
|---|
Trim Size
- Journal trims 3/16" off top, 1/8" bottom, gutter, and outside edge.
- Final trim size is 8 1/8" x 10 7/8".
- Live matter should be kept to a minimum of 1/2" inside trimmed edges, and a minimum of 1/2" should be allowed for the bind.
Halftone Screen
Covers, inside, and 4-color process: 133-150 line screen.
Reproduction Requirements
Offset negatives on .004" stable base material, marked for color, with register marks, center marks, and trim marks clearly indicated. Negatives: right reading, emulsion side down. Mechanicals or camera-ready copy (except for 4-color advertisements) are accepted. Identification proof must accompany each order. All color ads require color proofs. Inside pages and covers are coated. Journal is perfect bound.
ASPET Online Package
ASPET journals average nearly 3 million hits per month. Purchase a banner for 12 months on all five publications for just $12,420 or purchase premium online service (a banner plus inline links) for only $18,000 for the year.
DISPOSITION OF REPRODUCTION MATERIAL
Print materials and electronic files destroyed after one year.
CONTACT INFORMATION
Send contracts, insertion orders, publication set copy, offset material, proofs, and electronic files to:
Attn: Advertising Coordinator
FASEB AdNet
9650 Rockville Pike
Bethesda, MD 20814-3998
Product Ad Sales: 800-43FASEB ext 7103
Recruitment: 800-43FASEB, ext 7156 or 301-634-7156
Production: 800-43FASEB, ext 7117 or 7791 or 301-634-7117 or 301-634-7791
Fax: 301-634-7153
E-Mail: adnet{at}faseb.org
For advertising opportunities in all of the ASPET publications, click here to download our rate card.
For a full media kit and advertising opportunities from FASEB AdNet, click here
Copyright © 2008 by the American Society for Pharmacology and Experimental Therapeutics
